10 Aug Gamification: 10 techniques taken from game mechanics
Each technique is proven to engage and motivate others. A combination of these game mechanics are often used to help accomplish business goals.
1. Transparency: The gamification ranking system:
The idea here is to use the ranking system used in the gaming community. By ranking employees against each other and creating leaderboards you can highlight who the high flyers are and who is lagging behind. By doing this in a gaming environment it comes across less like you are pointing the finger and instills a healthy competitive spirit within the team. It will also show your team which metrics matter the most as it becomes less about learning the metrics and more about learning how to play the game.
2. Fast Feedback:
Onscreen notifications, texts or emails allow for instant positive reinforcement. This will create a positive environment for your employees and will make them feel instantly rewarded for the work they put in.
3. SMART Goals:
Goals can be categorised in to smaller activities or challenges and larger scale missions depending on whether they are short or long term goals.
4. Reaping the rewards:
A badge or a prize may be collected or won as an indicator of an accomplishment or mastering a particular skill. This can also help your team to identify the skills and expertise that they hold as a group.
5. Levels: Gaining community status:
Taking rewards one step further, long term goals can also be reinforced by helping you to get to a higher ‘level’. This will take you on to the next stage or project and will also help to rank your status within a given player community.
Gain better results by raising the stakes for accomplishing a goal by showing users how they compare to others, either as individuals or as a team. Add a time element and have a public leader board so that being at the top is considered a prestigious position.
7. Onboarding: An engaging and compelling way to learn:
Unfamiliar interfaces and detailed manuals can seem overwhelming. The rules to Video games on the other hand are learnt as you play. If something is done wrong you don’t achieve your goal-simple. And you’ll be sure not to make the same mistake again. On the other hand, if you excel in a task you’ll be sure to make this manoeuver more than once.
8. Collaboration: Playing the team game:
To achieve larger goals/ accomplish tasks, connect users as a team. This will encourage the teams to share their skills and knowledge– after all, no one wants to be the one to let the team down. Playing teams off against each other will encourage the competitive drive and focus, as a result you’ll probably find tasks are finished quicker too.
9. Community: Giving teams meaning:
Team spirit creates communities. Playing a role within a wider community gives meaning to a task, goal, badge, competition e.t.c… A community provides a positive environment to share rewards and achievements with and instils a positive attitude within a working environment.
10. Points: measurable evidence of accomplishments:
These help you to gain tangible and measurable results. And are a great way to keep a track on proceedings.
So there we have it, the 10 main principles of game mechanics used in Gamification. Do you feel that this would work in your business? We’d love to hear your thoughts.
To find out more read our blog on Gamescope Zoho’s very own projects gamification app.
Or call us on 01722480300 and ask to speak to a Zoho Certified Consultant.
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