Zoho to Increase Prices by 15%
While Zoho will remain one of the most cost-effective solutions in the market, they’re set to raise prices across most products and for most regions. This post looks at some of the reasons and key dates behind the rise.
By Ross Cheeseright | Marketing Manager | 05-APR-2021 | Zoho News, Price Increase
Zoho have spent years working to improve their services, expand their offering, adding new features, providing generous data services and speeds. For years, this has been done with only minor price adjustments. However, Zoho have now decided to do a major price review across their entire suite of products. The result? Price increases for most products across most regions.
What’s the logic behind this?
In order to grow and keep pace with the demands for data, speed and features, and given that Zoho’s prices have remained fairly static for years, the Indian tech giant have decided to hike prices. Given that Zoho doesn’t have investors to answer too, it will continue to be one of the most valued and aggressively priced solutions in the market.
New products for existing customers that are purchased after the 5th of April will use the new rates. There will also be a banner notification shown within Zoho applications that will notify you of upcoming price increases.
17th January 2022 – ‘Grandfathered rates increase’
Zoho are giving all existing customers – those that have signed up or have paid subscriptions before April 5th 2021 and have completed purchase before April 30th 2021 – until the 17th of January to get accustomed to the increasing rates. From this date onwards, the existing tariffs that customers are on will be increasing by 15% from whatever grandfathered rates that you currently have with Zoho. This means that your invoice amount will increase by 15% This includes licenses, support, add-ons, APIs and so on.
While Zoho are giving people plenty of time to adjust to the price increase, this will be seen by some as unfortunate timing, given the global situation with the pandemic causing economic hardship to many.
But to many, this is seen as a positive step that will allow Zoho to increase their offering and continue to keep pace with the increasing demands on cloud technology.
If you’ve got any questions about how this might affect you, or how to get the most out of your technology investment, please don’t hesitate to contact us.
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